About us
Logistics people, not a logistics portal
KEEL was built by freight operators who were tired of opaque pricing and shipments that go quiet. We run a global network with one promise: you always know where your goods are and what they cost.
Work with us
120+
Countries served
2.4M
Shipments per year
98.7%
On-time delivery
45
Distribution centres
Our story
Seventeen years
on the quayside
We began in 2009 with four people, one desk and a view of the Maasvlakte. The idea was simple: treat freight as a service business rather than a commodity, and tell clients the truth about what things cost.
Today KEEL moves 2.4 million shipments a year through 45 distribution centres, but the operating model hasn't changed. Every client gets a named team. Every quote shows its components. Every exception is flagged to you before you have to ask.
We invest in the boring things that make freight predictable — accurate customs classification, disciplined data, and people who have worked the docks.
What we value
Precision
Every booking, document and handover checked. Getting it right the first time is cheaper than fixing it later.
Transparency
One invoice you can audit, live status you don't have to ask for, and honest ETAs — including the bad ones.
Partnership
A named team who learn your business, not a ticket queue that starts from scratch every time.
Milestones
How we got here
- 2009
Founded in Rotterdam
Started as a four-person freight desk at the Maasvlakte.
- 2014
First Asia-Pacific hub
Singapore office opened, connecting European clients to Asian manufacturing.
- 2019
Technology platform
Launched the KEEL portal — live tracking, analytics and API access.
- 2023
45 distribution centres
Network expanded across four continents with bonded and cold-chain capacity.
- 2026
Carbon-measured freight
Emissions reporting on every shipment, with low-emission fleets in 18 cities.
Where we are